MasterCard and Masabi partner on mobile transit ticketing
MasterCard this week announced a global partnership with Masabi, the leader in mobile ticketing for transit, that will set commuters and visitors free from scrambling for cash when buying tickets for the subway or bus. By combining MasterCard’s payment technology with Masabi’s JustRide mobile ticketing platform consumers will experience a faster and more convenient way to get around a city’s transit system.
The first city to benefit from this alliance will be the Greek capital, where Transport for Athens (TfA, formerly OASA) is switching its entire urban transit network from the current cash only system to an innovative mobile ticketing solution.
By using Masabi’s end-to-end JustRide system, 1 million daily customers can purchase and display tickets for immediate and future travel through their smart-phone, saving time and hassle. JustRide also includes validation software allowing tickets to be scanned using standard smart-phones or using gates or stand-alone validation units. As a result, Transport for Athens expects to massively reduce its cost for handling cash, enabling new investments into its infrastructure and services.
“Given that already today more than 50% of us live in urban areas this trend brings significant challenges such as crowding and congestion to cities,” said Hany Fam, President MasterCard Enterprise Partnerships. “By combining our expertise, MasterCard and Masabi are removing the friction that slows down how people move around, while also improving quality of life in cities and helping authorities to better manage population growth and urban development.”
Masabi is active in a number of cities including New York, London and San Diego. It first deployed JustRide with Boston’s MBTA in November 2012 and has been running mobile ticketing for UK Rail since 2007. As part of this week’s announcement, Masabi will integrate MasterPass, MasterCard’s secure digital payment service, into JustRide, enabling consumers to pay for their ticket with a simple touch.
“Mobile ticketing is all about making life easier for transit riders, and making payment as simple as possible is central to this experience” said Brian Zanghi, CEO of Masabi. “By transforming smart-phones into vending machines, tickets can be purchased any time, any place making waiting in line a thing of the past. Athens is our first deployment working with MasterCard, and we look forward to working together to enable mobile ticketing and payments in other cities around the globe.”