Leading German car manufacturer selects TomTom Traffic

Thinking Highways
By Thinking Highways January 5, 2016 14:32

Leading German car manufacturer selects TomTom Traffic


TomTom today announced that German car manufacturer BMW has chosen TomTom’s award winning traffic information in Russia, New Zealand and Australia. The service is already available cross car-line as part of the “Connected Drive” offer on BMW vehicles.

TomTom Traffic covers all mapped roads in 48 countries around the world and combines data from millions of sources to deliver accurate traffic information, including for example the start and end location of each traffic jam and the expected delay that it causes.

“This is another important win for TomTom in the automotive industry,” said Ralf-Peter Schaefer, VP TomTom Traffic. “TomTom Traffic will now help BMW drivers avoid upcoming traffic delays, easing the burden on the daily driving experience.”

About TomTom

At TomTom (TOM2) their mission is to make technology so easy to use, that everyone can benefit from it.

They created easy to use navigation devices, helping millions of people to get where they want to be. Today, they continue to simplify the complex, making technology more accessible for everyone.

TomTom have four customer facing business units: Consumer, Telematics, Automotive and Licensing.

TomTom make easy to use navigation devices, sport watches and action cameras for consumers. They enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. They also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry.

Founded in 1991 and headquartered in Amsterdam, TomTom have over 4,400 employees worldwide and sell their products in 48 countries.

Thinking Highways
By Thinking Highways January 5, 2016 14:32