Honda to showcase new Connected Car and Automated Driving Technologies at 2014 World Congress

Thinking Highways
By Thinking Highways September 5, 2014 10:47

Honda to showcase new Connected Car and Automated Driving Technologies at 2014 World Congress

Image of Honda booth and Medical Emergency Assist

Honda will showcase several of its latest developments in intelligent transportation technology at the 2014 ITS World Congress in Detroit, September 7 through 11. Activities include a first-ever U.S. demonstration of Honda’s automated driving technology with industry-leading capabilities such as automated freeway merging, exiting and lane changing, which will be demonstrated on actual Detroit freeways, as well as a unique vehicle-to-vehicle (V2V) “virtual tow” capability for assisting a driver in distress.

Honda also will highlight other latest advancements in “V2X” technologies, including vehicle-to-pedestrian/bicycle (V2P/B) and vehicle-to-motorcycle (V2M).

“The creation and deployment of advanced, intelligent transportation systems represent the new frontier in the effort to one day eliminate traffic collisions, injuries and fatalities,” said Frank Paluch, president of Honda R&D Americas, Inc. “We will demonstrate our vision for realizing Honda’s dream of a collision-free society by showcasing our continued technological innovations in active safety, connected and automated vehicle technology.”

The pursuit of a collision-free society is part of Honda’s global safety concept of ‘Safety for Everyone’ and the company’s efforts to use technology to provide enhanced protection for automobile occupants, motorcycle riders, pedestrians and other road users. This includes numerous industry-leading initiatives in the areas of active and passive safety, pedestrian injury mitigation, motorcycle rider safety and collision compatibility.

Consistent with this philosophy, Honda is also broadly deploying advanced driver-assist and early-stage automated driving technologies that help improve drivers’ situational awareness, such as Lane Departure Warning, Forward Collision Warning, Adaptive Cruise Control with Low-Speed Follow, Collision Mitigation Braking System™ and Road Departure Mitigation.

The company’s newest offering, the 2015 Acura TLX performance luxury sedan, utilizes the cooperative sensing of monocular camera and millimeter wave radar systems to provide for higher fidelity road sensing and collision mitigation capabilities, including pedestrian detection, steering assist and autonomous emergency braking.

Further details of Honda’s activities at the ITS World Congress can be found HERE.

Thinking Highways
By Thinking Highways September 5, 2014 10:47