“Dangerous Combinations” — CDOT’s New Drugged Driving Campaign
In a self-reported survey conducted last year by CDOT, 55 percent of marijuana users drove high an average of seven days per month. And according to the Colorado State Patrol, so far this year, nearly one out of every five DUIs in Colorado involves marijuana.
“CDOT wants marijuana users to understand that driving high has the same implications as driving drunk,” said Sam Cole, Safety Communications Manager at CDOT. “Driving high impairs your reaction time and vision, both of which are vital to driving safely.”
In addition to the creative campaign, CDOT is set to reintroduce the “Slow-Speed Chase” on May 21 at rescheduled 420 Rally at Civic Center Park. The guerilla-marketing tactic uses two vehicles that simulate a slow-speed police chase. The lead car will be decorated in a marijuana leaf motif and the second resembles a police cruiser, and both feature safety messaging about marijuana use.
CDOT will continue to address all forms of impaired driving, including alcohol, drugs and prescription medication, to decrease crashes and fatalities on Colorado roads. CDOT urges marijuana users to arrange safe transportation any time they choose to consume.