Blue bow ties mark beginning of Travel With Care campaign
Blue bow ties have popped up around town as Auburn’s transportation safety campaign, Travel with Care, prepares to launch its 2016 summer campaign next week with the theme “Know When To Go.”
The campaign, which was formed by the city of Auburn and Auburn University in 2010, addresses transportation safety concerns in all transportation situations, including driving, cycling, walking and riding a transit.
This year’s theme, “Know When To Go,” seeks to educate the community about right-of-way laws and failure to yield issues. According to the Alabama Department of Transportation, failure to yield right-of-way and failure to heed signs and signals remains the number one cause of accidents in Alabama.
“People become repetitive in their actions as they follow the crowd and rush to and from their destinations,” said Brandy Ezelle, City of Auburn traffic engineer in a press release. “Travel With Care researches common human errors that lead to accidents, then tries to educate the public on the correct way to handle the situation.”
To gage the community’s knowledge about right-of-way laws, Travel With Care released a survey this month asking residents questions such as the main color on a yield sign and what to do if two cars arrive at a four-way stop at the same time.
“It gives you some instant feedback, so it helps you gage your own knowledge,” said David Dorton, city of Auburn director of public affairs. “It also tells us what people know well and what they might need a little tutorial on, something we can help focus our campaign in the future.”
Dorton said the campaign helps refresh the community’s knowledge about safety issues they encounter daily.
“It’s not just about driving — it’s intended to cover all modes of transportation,” Dorton said. “That’s especially applicable for this town and this downtown. When you start looking at this stuff you realize maybe how much you don’t know. … I know I’ve found that there’s a lot to learn and remind myself of.”
In the past, the campaign has been oriented toward Auburn’s student population.
Dorton said this year’s campaign seeks to involve the entire community by doing two campaign weeks, one in the summer and one in the fall that will focus on Auburn University’s campus and students.