the INTELLIGENT choice

Thinking Highways is the fastest-growing magazine in the advanced transportation management sector. The magazine and the team responsible for its creation and subsequent growth occupy a unique position in the marketplace. We don’t just sit back and watch this vibrant and fascinating industry happen, we help to shape it. Our innovative approach to publishing, combining the most user-friendly and customer-centric elements of traditional print publishing with 21st century digital technology, makes Thinking Highways the magazine of choice for the thinking transport professional. We cover the issues that matter. Thinking Highways’ sister titles ETC, etc (The International Tolling Review) and Thinking Greener (Sustainable Transportation Developments and Initiatives) follow similar paths in their editorial scope, unbiased reporting and eye-catching layout.

We strive to uphold our editorial maxim of “articles that tell you something, not sell you something” and this, in tandem with our goal of informing and entertaining, puts us in a remarkably strong position in the market: when people read our magazines they know they are not in the midst of a sales pitch in disguise. Our advertisers know and appreciate this too. This is why they enjoy their relationship with Thinking Highways. Our board of editorial contributors continues to grow too. Many of the industry’s finest minds are among the 70+ who regularly write for Thinking Highways, ETC, etc and Thinking Greener, among them world-renowned experts in the fields of ITS, automated vehicles, road user charging, transport policy, climate change and finance. 

It’s one thing to make circulation claims, it’s quite another to open yourself up to the scrutiny of the world’s leading magazine auditors. However, that is exactly what Thinking Highways has done and it has passed the rigorous tests with flying colours. You only have to take a look at the accuracy and currency of your own database to understand the work required to keep it up to date. Our promises to advertisers of relevant and high quality readership are now substantiated and we are proud to be able to prove we are true to our word. The BPA Worldwide Audit is proof that both regional editions of Thinking Highways are highly reputable titles in their own right, addressing the geographically different markets in appropriately distinct ways. 

 

Thinking Highways’ international audience is also swelled by recipients of our regular email broadcasts. On publication of the online edition an email containing the highlights of the issue is sent out to an additional 20,000+ industry professionals. Also, The Thinking Highways Half Hour Or So podcast and Kevin Borras’ Editor’s Blog are other ways with which we keep in touch with the industry... and vice versa.